Marketing channels/strategies and how to budget and measure these efforts
The goal of AAOE & AOC’s National On-Demand Digital Curriculum is to provide the critical information and skills needed for residents, fellows, and new faculty to be better prepared for job search and the business of orthopaedics. With over 30 presentations delivered by true national subject matter experts spanning academic practice, private practice, healthcare law, and healthcare leadership development firms, the 25-45 minute video modules provide a permanent source of tools to strengthen context that translates into better prepared, more confident hires that hit the ground running. This content also alleviates the need for academic training programs to provide this content and this can also be used to satisfy ACGME requirements.
This multi-part curriculum will have a new module launching monthly from November 2020 through June 2021. At the completion of each module, participants will be able to receive a certificate.
This video is part of Module 7, “Marketing Your Practice” The other videos in Module 7 are:
Meet our Speaker
Lisa Dye is the founder and President of Infinity Medical Marketing, a digital marketing agency that focuses on helping providers with patient acquisition and retention.
Lisa’s career in the healthcare industry spans over 35 years. Her early experience includes physician practice management and consulting, billing, and credentialing. In the late 1990s she founded a provider enrollment organization and built a team that assisted over 2,000 providers nationwide with payor enrollment for startup practices. Lisa sold this company after a few years and spent the next 17 years of her career serving as the Director of Marketing and Sales for a heathcare software company. For the last decade-plus, Lisa has dedicated her career to helping medical practices acquire and retain patients.
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